Marsden Direct Group hails growth with HP Latex R2000 Plus

Marsden Direct Group hails growth with HP Latex R2000 Plus

Customer Testimonial

Loughborough-headquartered Marsden Direct Group has praised the impact its HP Latex R2000 Plus printer has had on the company, revealing the machine has allowed it to achieve a number of key business and sustainability goals.
 
A hugely diverse business, Marsden owns and operates the Expo Service print division, as well as the Marsden Exhibitions events arm and retail marketing provider Luga Baruga. The group operates across the UK, Europe, the US and Asia.
 
Marsden uses print to deliver products and applications across each of its businesses including exhibition and event stand installations, retail experience installations, signage and other large-format printing – working with a diverse range of clients in the process.
 
With many of these customers making more environmentally friendly demands of Marsden and the print it produces, the company made the decision to move to a sustainable products and services model. This included replacing all in-house production with a sustainable alternative to traditional methods that result in waste going to landfill or high carbon footprints.
 
As such, the company went in search of a device that would deliver both sustainable and high-quality printed output to its clients. After speaking to approved HP distributor and large-format print specialist Papergraphics, Marsden identified the HP Latex R2000 Plus as the ideal solution. Papergraphics installed the machine in July 2022 and Marsden has spent the last year reaping the benefits.

Vinnie White, Head of Creative for Marsden Exhibitions, said investing in the HP Latex R2000 Plus was an easy decision for the company as the machine offered a host of sustainable and operational benefits.
 
“The feature that stood out the most for us was the machine’s use of HP Latex inks, which are water-based and much better for the environment,” Vinnie said. “We also like how it can operate as both a flatbed and roll-to-roll, as well as print direct to substrate.

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