CoCreated:
The Story of a Mixed Media Music Video Collaboration
What happens when you invite five of the most innovative international digital artists equipped with powerful technology to collaborate around an energised dance anthem for Milky Chance?
Get an exclusive look behind the scenes of the mixed media music video that synchronises it all.
Z by HP ambassadors were provided with product and payment by HP.
Z Ambassadors Create Art-Fueled Music Video for Milky Chance
Behind-the-Scenes Video
We challenged our five global ambassadors to push their craft to new heights in an all-new mixed media music video for Milky Chance.
In this video, you get an exclusive look into the fantastical, otherworldly journey of cutting-edge creator's colourful minds as they fuse their talents together using 3D simulations and custom assets, created using real-time 3D and AI-powered tools.
Synchronise Music Video
“Synchronise” is a synth-filled track, described by Clemens Rehbein in American Songwriter Magasine as, “when you’re in love and feel that perfect synchronisation with someone, it’s almost as if nothing else matters… your worries, your anxieties, they just disappear, and all that’s left is love.”
Ambassadors took that cue and came together across the Netherlands, Germany, the United States, Columbia, and Portugal to contribute inspiration from their respective fields and corners of the planet to produce a new music video for the song.
Meet the Creators
Behind the Work
Director and Digital Artist
Bradley G Munkowitz
aka “GMUNK”
GMUNK is a globally renowned digital artist, live-action director and motion designer whose creativity and innovation span a unique range of mediums.
Learn more about his advanced cloud-simulations and AI-experimentation as part of the project.
Director
Nidia
Dias
Nidia focuses on styleframes, motion and real-time graphics. She combines her graphic-design background with motion expertise to create visually compelling images that tell a story.
Learn more about her journey using Unreal Engine for the first time as part of the project.
Visual Artist
Rik Oostenbroek
Rik is known for his bold use of colour and new ways to create abstraction. He is fluent in styles ranging from 3D graphics and photo manipulation to illustration and traditional art mediums.
Learn more about his journey with 3D simulations for the first time as part of the project.
Filmmaker and Photographer
Jody MacDonald
Jody is known for stepping off the beaten path to document stories that inspire social change. Curiosity drives her work which is aimed at promoting the preservation of wild spaces.
Learn more about her stunning landscapes captured by drone in Spiti Valley as part of the project.
Vector Artist and Creative Director
Orlando Arocena
aka "Mexifunk"
Orlando is a legendary nonconventional vector artist. From traditional to digital, agency to independent—he has collaborated with major international brands, is one of the most sought-after artists within the movie industry.
Learn more about his vector artwork that became the visual representation of the project.
Technology That Fuels Creative Evolutions
Synchronised with Z8 Fury Performance
The capacity of the Z8 Fury—up to 56 cores
On this project, Nidia, GMUNK, and Rik were using Z8 Fury desktop workstations each configured with a 36-core Intel® Xeon® W9 CPU, 265 GB of RAM, 7 TB of storage, and 2 NVIDIA RTX™ 6000 Ada GPUs.
Supported by
“For me, speed is a very important thing. With the Z8 Fury, I’ve gone from a frame taking about four minutes to render to being done in like 40 seconds. Everything is just smoother on a day-to-day basis. And the fact that you can go between softwares with no lag, no delay… I think it's really the future.”
Nidia Dias
Director
“The Z8 Fury machine is a workhorse, I can throw anything and it and just let it run. It’s rendering Maya scenes almost in real-time. Depending on the software I’m running, it’s five to ten times faster than any other computer I’ve ever used.”
Bradley G Munkowitz aka “GMUNK”
Director and Digital Artist
“With the power of the Z8 Fury plus the new graphics card from NVIDIA, I can explore my work in the most efficient way: quick feedback, fast turnarounds, quick colour changes. And the fact that it’s expandable—that you can put more video cards in—is a big thing for me. As I evolve as a creative, I’m always trying new things that require way more RAM. The fact that I can put in multiple GPUs without any issue… it’s a real life and time saver for me.”
Rik Oostenbroek
Visual Artist
“As an artist, I’ve tried my best to uplevel what’s possible with Adobe Illustrator-and have had so much fun in that exploration on the Z because I can move forward confidently without worrying about performance bottlenecks. When I started to experiment with vector graphics I was creating images with maybe 2,000 anchor points-but today my average project has evolved to 120,000 anchor points with multiple colours, gradients, blends, and brush strokes, and that evolution is only possible because of the Z.”
Orlando “Mexifunk” Arocena
Vector Artist and Creative Director
Meet the Band: Milky Chance
“We've collaborated with visual artists before, but never so many all at once. We wanted to let the ambassadors do their thing, so we tried to stay out of their way as much as possible, and trusted them to make something great once they shared the initial treatment. Synchronise has been a fan favorite since it came out, so we think our fans will be very excited to see a new visual interpretation of this song. It was very cool to see how the different artists interpreted the song and how it all came together at the end. We think it looks very cool and we hope that you all like it as much as we do!”
Built on Breakthroughs
• Article
AI-Powered Experimentation Fueled By Extreme Computer Power
Renowned digital artist and director GMUNK has been breaking new ground for more than 20 years. Challenged to take his artistry to the next level as one of the creators behind a new music video for Milky Chance, learn how he evolved his creative craft into compute-intensive cloud simulations and AI-powered experimentation.
• Article
Synchronise Your Workflow With The Powerful HP Z8 Fury
Learn how Z global ambassadors used the “Synchronise” music video to push the boundaries of their creative capabilities and explore new techniques in digital content creation including complex VFX simulations, AI and real-time rendering.
• Article
CoCreated: The Story of a Mixed Media Music Video Collaboration
Z ambassadors pushed their craft to new heights in an all-new mixed media music video for Milky Chance. Get an exclusive look into the fantastical, otherworldly journey of cutting-edge creator's colourful minds as they fuse their talents together.
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Z by HP ambassadors were provided with product and payment by HP.