Why HP

Another important way in which market-leaders are adapting to the new normal is by taking steps to become more productive. Social distancing has made working with colleagues and clients more complicated. Those PSPs who have adapted with labor- and time-saving measures won’t just have an edge over their competitors today, they’ll have a platform from which to outperform them tomorrow.
 
The HP Latex 700 and 800 Printer series use new printheads that have more nozzles. This produces speeds of up to 388 ft2/hr (36 m2/hr) 9. This, in turn, enables printers to deliver up to 50% higher productivity levels compared to previous models 3. With that level of improvement, faster print speeds are no longer academic. They make a real difference to how many jobs you can fit into a day.
 
The new printers are also built for remote monitoring and configuration. HP PrintOS enables you to monitor your print fleet using a cloud-based interface you can access anywhere, anytime. This is perfect for today’s working conditions, allowing fast and efficient collaboration even under lockdown.
 

The printing tech that will give you the edge
 

With the right printing technology, PSPs can become leaner, faster and more profitable. And the same technologies, along with the workflows they enable, will set you up to come out the other side of the pandemic more competitive and able to take higher-margin jobs. That’s what the HP Latex 700 and 800 Printer series are about and what they enable.
 

Footnotes
 

1. https://www.marketwatch.com/press-release/large-format-printer-market-covid-19-impact-2020-global-industry-size-demand-growth-analysis-share-revenue-and-forecast-2026-2020-11-19
 
2. https://www.largeformatreview.com/business/business-news/covid-19-heralds-decade-of-disruption-for-print-say-smithers
 
3. Whitest white based on ISO/DIS 23498 compared to competitive alternatives using solvent and UV technologies under $50,000 USD as of May, 2020. Test performed on black opaque self-adhesive vinyl (L*:4.16 – a:0,48-b:2,34) with 160% UF printmode using HP 873 3-liter White Latex Ink Cartridge. Visual opacity = 91%.
 
4. Only for Latex 800 and 800W – compared to previous Latex models
 
5. Only applies to the HP 800 printer series
 
6. There is a broad set of media with very different odor profiles. Some of the media can affect the odor performance of the final print.
 
7. C02e reduction based on moving from plastic ink cartridge to cardboard HP Eco-Carton ink cartridge, with annual manufacturing savings of 291 tons and transport savings of 8 tons. Equivalent to 1,194,028 km (741,935 miles) driven by an average passenger vehicle or over 38 million smartphones charged.
 
8. The ink cartridge HP Eco-Carton outer carton is 100% recyclable through local cardboard/paper programs. Inner materials including the ink bag are 55% recyclable and can be returned free of charge to the HP Planet Partners program for reprocessing of plastic parts. Zero landfill. For ink bag and printhead take back, visit http://www.hp.com/recycle to see how to participate and for HP Planet Partners program availability; program may not be available in your jurisdiction. Where this program is not available, and for other consumables not included in the program, consult your local waste authorities on appropriate disposal.
 
9. Outdoor mode (Banner) 4-pass, 100%. Based on internal HP testing in September 2020 on Avery 3001. Print speed may vary due to the adaptive printing mechanism to avoid image quality defects.