Industry trends

Using new intelligent print-management solutions is a vital part of becoming more adaptable and being able to take on higher-value jobs. The best print-management solutions give you an overview of all the large-format printers in your stable, allowing you to see from one dashboard things such as printer status, ink levels, job queues and more.
 
Another important part of any strategy to win more high-value jobs, and to grow premium print services as a proportion of your total work, is being able to take on jobs that require a high-quality finish, effects that aren’t possible with standard print technology, and specialized media.
 
The new HP Latex 700 and HP Latex 800 Printer series deliver all these capabilities and more. Using new HP white inks, these printers produce vivid signage, add a background layer to CYM images for backlighting, improve coloring, make edges sharper — and more. Making the switch to a high-value white latex ink printer means you move into higher-value-add jobs, particularly when taking on jobs which specifically require a higher print quality.
 
By allowing you to print with white and colored inks on a broad range of transparent and colored media, the new latex printers enable you to take on the following print applications, using white ink and on transparent or colored media:
 

• Outdoor signs
• Vinyl wraps
• Professional stickers
• Window graphics
• Posters
• High-volume signage

 
Not only does this allow you to take on more higher-margin jobs from direct clients, but it also has the potential to make you a valuable outsource partner for PSPs who don’t have the same advanced latex printing facilities. According to recent research by Keypoint Intelligence, PSPs outsource 46% of high-value, high-complexity jobs4. Most of these outsourced high-value applications end-up being printed on HP Latex printers. By choosing the right technology, you can win some of that business and reduce risk.
 

Footnotes