Thank you for visiting the HONG KONG HP Store
Mon-Fri 8.30am - 5.30pm
(exc. Public Holidays)
Live product demo
HP Sure Start
HP Sure Start is enabled by default for all applicable platforms shipped from the HP factory. There is no need to enable or otherwise “deploy” the feature. If your device ships with HP Sure Start, you are protected from the very first time you start it.
HP Sure Start is hardware enforced and exists in the BIOS. Reimaging a machine does not delete it or disable its monitoring and self-healing protection of your BIOS and critical firmware. Certain OS-dependent features of HP Sure Start (such as remote runtime monitoring or in-OS notifications in Windows® Event Viewer) can be changed or disabled depending on the OS used.
HP Sure Start protects against any unauthorized changes to the BIOS & critical firmware code or BIOS settings, both for the boot time code and the runtime code. These capabilities protect you from a variety of different attacks, including new firmware attacks that may surface in the future.
A DMA attack is one where an attacker uses peripheral hardware to bypass all existing OS memory access controls to read or write the OS main memory directly. Systems with HP Sure Start use virtualization hardware to block malicious DMA.
HP uses unique technology, backed by the HP Endpoint Security Controller, to isolate the HP Sure Start clean copy of the BIOS & critical firmware from the copy of the BIOS & critical firmware that are in use by the machine. It is hardware protected and inaccessible to hackers.
Mon-Fri 8.30am - 5.30pm
(exc. Public Holidays)
Live product demo