by Susan Twombly
Life is full of inspirations, big and small: Major victories and minor moments that compel us to create and do amazing things.
So, here’s a question: If you were given the freedom to create anything you wanted in this world, what would it be?
It’s not a simple question. But, as part of the MOFILM ‘Make an Ad’ video contest, we’re calling all creatives to come up with some simply amazing results.
Here’s your assignment: Create a video ad about your inspiration, and how HP technology could help make it happen.
The ‘Make an Ad’ contest is a user-generated content competition by MOFILM, a pioneer in creating tailor-made content for online and mobile operators around the world.
The contest follows the success of the MOFILM Cannes Lions competition in June 2009, which gave people around the globe a chance to develop video ads about HP and other leading well-known brands.
The new MOFILM contest gives you the opportunity to show your work at the Times BFI London Film Festival, to be held October 14-29, 2009. This event brings leading international filmmakers, industry professionals and the media together with large public audiences to showcase some of the best in contemporary world cinema.
Register at www.mofilm.com 
Read the HP creative assignment for guidelines.
Create your video ad (90 seconds or less).
Submit your entry at
www.mofilm.com by October 5, 2009 at 12:00 noon GMT. (Enter as many videos as you’d like.)
| October 12, 2009 |
 | HP brand winners. HP selects three winners, based on creativity, production value and best “fit” with guidelines outlined in the creative brief.
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| October 20, 2009 |
| Top three MOFILM finalists. MOFILM panel announces top three finalists among entries for all brands.
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| October 21, 2009 |
| Grand prize MOFILM winner. Announced at awards ceremony at
Times BFI London Film Festival.
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Together, MOFILM and its partners are offering more than $US 200,000 in prizes. As detailed below, the top winner from each brand will receive an expense-paid trip to the
Times BFI London Film Festival. The top three MOFILM finalists will receive additional prizes from MOFILM with the overall winner getting to 'walk the red carpet'with celebrities and leaders in the in the film community at the London Film Festival. The overall winning advertisement will also be played prior to the MOFILM Gala at the Festival. 1
| HP prizes |
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First place HP brand winner. Receives a trip for two to Times BFI London
Film Festival (including air fare and accommodations), $US 3,000.00 spending
money, $US5,000.00 in selected HP products2 and $250 Snapfish.com gift certificate. 3
Second place HP brand winner. Receives $US 5,000.00 in selected HP products2
and $250 Snapfish.com gift certificate. 3
Third place HP brand winner. Receives $US 2,500.00 in selected HP products2
and $250 Snapfish.com gift certificate. 3
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| Exposure |
| Selected ads will be viewable on the MOFILM contest site and showcased in a premier location at the
Times BFI London Film Festival.
Grand prize winner’s video played prior to the MOFILM Gala at the festival.
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If you’re a creative person, now is the time to turn your creative spark into something special. Imagine how you’d combine your inspiration with HP innovation and see what develops. Get started now by downloading the HP brand creative assignment and planning your ad!
1 See
http://www.mofilm.com/competitions/lff2009/hp for more about HP prizes. See
http://www.mofilm.com/competitions/lff2009/prizes for more about MOFILM prizes.
The competition is open to anyone over the age of 16. The contest is subject, in its entirety, to the official contest rules (see
www.mofilm.com/competitions/lff2009/terms).
2 See
http://www.mofilm.com/competitions/lff2009/hp for more about these HP prizes.
Winner may choose products from among the following HP product categories: personal computers, monitors & accessories, home servers, printers and all-in-ones, supplies and handheld devices, having the aggregate MAXIMUM value noted, inclusive of taxes thereon. Values are based on list price. Products are subject to availability at time of shipment. Other products of equivalent aggregate list price value may be substituted by MOFILM at its sole discretion.
3 See Snapfish at:
http://www.snapfish.com/welcome/v=1/eV20=naturalsearch_0105_google.
Prize is subject to Snapfish terms and conditions:
http://www.snapfish.com/default/jsp/popups/popup_termsnconditions.jsp#terms-and-conditions
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Enter your HP video ad now!
MOFILM
‘Make an Ad’ Contest
A User-Generated Content Competition
Get inspired. Be ingenious. Then, jump in the spotlight for some of the film industry’s finest to view your work.
Contest start date:
August 13, 2009
Contest end date:
October 5, 2009
12:00 noon GMT
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