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  • HP is Scuderia Ferrari's technology partner

    The global collaboration spans commitment to performance-driven innovation, trust, excellence, and new Scuderia Ferrari HP team name.

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HP - Ferrari Pit Stop

Stay tuned with the latest partnership news

01 Leclerc wins Monte Carlo!
01 Leclerc wins Monte Carlo!

01 Leclerc wins Monte Carlo!

26 May 2024: Charles Leclerc led from start to finish in a perfectly executed race by the team, winning his home event. Scuderia Ferrari secured its tenth victory in the Principality, making Leclerc the first Monegasque to win Monte Carlo since 1950.

02 The power of technology

Integrating HP's high-performance products and services, including adaptive PCs, conferencing tech, and printing capabilities, will turbocharge Scuderia Ferrari HP's training precision and strategic decision-making, on and off the track.

01 Leclerc wins Monte Carlo!

26 May 2024: Charles Leclerc led from start to finish in a perfectly executed race by the team, winning his home event. Scuderia Ferrari secured its tenth victory in the Principality, making Leclerc the first Monegasque to win Monte Carlo since 1950.

02 The power of technology

02 The power of technology

Integrating HP's high-performance products and services, including adaptive PCs, conferencing tech, and printing capabilities, will turbocharge Scuderia Ferrari HP's training precision and strategic decision-making, on and off the track.

02 The power of technology

Secure the pole position at the front of the grid

Meet HP's top performers with F1 champion qualities.

HP EliteBook

HP EliteBook

Whether on or off the track, respond to an ever changing environment with a wide range of safety and collaboration features.

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OMEN

OMEN

Tackle ever-changing environments with the maximum speed and responsiveness of OMEN products.

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Feel The Speed, Live The Thrill

Feel The Speed, Live The Thrill

Discover the latest in our gaming products to level up your gaming experience!

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Feel The Speed, Live The Thrill

Frequently Asked Questions

  • Who is the title sponsor of Ferrari?

    HP is the title sponsor of Ferrari in Formula 1. As such, HP will provide technological support, and in return, our logo and branding is prominently displayed on the Ferrari single-seaters and team clothing.

  • Why has HP chosen Ferrari as the F1 team to sponsor?

    HP has chosen Ferrari as its Formula 1 team sponsor because of the affinity of values and vision between the two companies. Ferrari is known for its excellence in engineering, performance and design, qualities that resonate with HP's goals of innovation and technology leadership. In addition, Ferrari's global popularity and prestige provide HP with an exceptional platform for HP to showcase and demonstrate our technology capabilities in a highly competitive and visible setting.

  • Why has Ferrari included blue colours in its cars and team's uniform?

    Ferrari has incorporated the colour blue into its cars and team's uniform as part of its partnership with HP, whose logo and branding elements often use this colour. This change in colour palette not only reflects HP's partnership and sponsorship, but also symbolises a visual integration of the two brands' identities, highlighting the strategic partnership and technological support HP provides to the Ferrari team.

  • What is the meaning of the letters HP on the Ferrari car?

    The letters HP on the Ferrari car represent the Hewlett-Packard brand, indicating HP's important role as the team's main sponsor. This logo not only reinforces HP's visibility in one of the world's most followed sports, but also symbolises HP's commitment to technological excellence and innovation, pillars that are essential in both Formula 1 and the technology industry.

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