Press Kit
Uniquely Creative with HP SmartStream Designer for Designers (D4D)
October 15, 2018
To unleash creative potential and make the limitless possibilities of print and packaging possible, HP is announcing global availability for HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator® CC, at Adobe MAX 2018.
Press Materials
Press Release
Fact Sheet
Photo and Video Gallery
Designs by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
Design by Yarza Twins for Smirnoff using HP SmartStream D4D
HP SmartStream D4D screen shot with Yarza Twins’ design for Smirnoff
HP SmartStream D4D screen shot with Yarza Twins’ design for Smirnoff
HP SmartStream D4D screen shot with Yarza Twins’ design for Smirnoff
HP SmartStream D4D screen shot with Yarza Twins’ design for Smirnoff
Limitless Creative Potential with HP SmartStream D4D
The Yarza Twins and Adobe Creative Residence Uniquely Created Portfolios
Executive Spokespeople
Nancy Janes
Global Head of Brand Innovation, Imaging & Printing, HP Inc.
Doris Brown-McNally
Global Brands Innovation Manager, HP Inc.
"HP Digital print has the ability to make packaging and print more agile and limitless, but until now there has been a gap between concept and creation. With HP SmartStream D4D, designers can for the first time, play with the powerful software in Adobe Illustrator to create memorable and impactful packaging campaigns for global & local brands."
Nancy Janes, Global Head of Brand Innovation
"A key benefit of digital print is the ability to produce limitless variations of a theme. As designers it was thrilling for us to experiment with HP SmartStream D4D to push the creative boundaries. Once we conceptualised our approach for the Smirnoff designs, D4D brought it to life."
Eva Yarza
"These are really exciting times for designers. HP SmartStream D4D opens up new opportunities for us to show our creative potential to clients and puts us at the cutting edge of design innovation."
Marta Yarza
About HP
Media Contact
HP Inc. (NYSE:HPQ) is a global technology leader redefining the Future of Work. Operating in more than 180 countries, HP delivers innovative and AI-powered devices, software, services and subscriptions that drive business growth and professional fulfillment. For more information, please visit: HP.com.
Contact: MediaRelations@hp.com
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