Voice of the customer

After surveying the large-format printing market, Capogreco found what the business needed—something equally strong on both rigid and flexible applications. “I viewed the HP Latex R Printer series as an opportunity to diversify into new areas.” Choosing the HP Latex R2000 meant they could print on a wide variety of applications: “We were printing floor graphics, stickers, signage, corflute signage, aluminum composite … anything you can think of.” This diverse list of applications also includes printing on cardboard,²  printing on acrylic,³  and printing on foam board,⁴  allowing Big Image Australia to take on a variety of packaging, signage, décor, and thermoforming opportunities, among many others. As well as improving versatility, HP Latex gives the business a creative boost as it can use the glossiest white ink⁵ that resists yellowing over time.⁶  Moreover, it increases productivity⁷  with smart printing, maximizing uptime to meet production peaks without compromising quality. 
 
Ultimately, using the HP Latex R Printer series has allowed Big Image Australia to open new revenue streams in new industries. Capogreco says “With the quality of prints from the R Series, we’ve really been able to expand our business into those high value segments like interior design and architectural signage…it’s the most versatile printer that we have.”⁸
 
For Capogreco, the advantages of partnering with an innovative, cutting-edge print partner go beyond satisfying immediate needs. He says, “I see our partnership with HP as a long partnership and a strong one. We've been able to create perfectly cohesive print shop with HP printers where everything can be done in-house.” This has got him enthused about what’s next, “the future’s looking brighter than ever. And with HP by our side, we are excited to keep pushing the boundaries of what's possible in large format printing.”