5 Reasons to Adopt
Generative Design
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Designers and engineers face constant pressure to do more with less, creating high-quality buildings and sophisticated products with limited resources. Here’s why now is a perfect time to integrate generative design into your team’s toolset.
Improve project outcomes
Generative design requires designers to create a set of parameters that describes their goals and constraints for a given project. The computer then uses AI-powered algorithms to identify and assess a large number of potential solutions, augmenting human intuition and experience.
For example, an architect designing an apartment building layout may want to maximize rentable square feet, daylight, and views to the exterior, while also ensuring effective circulation. In the same way, a product designer can use generative design to spot potential efficiencies in cost of materials or streamlining to save on fuel. The computer generates thousands of options that address these goals, then helps the designer understand which might work best for the project. The same can be done with generative design across a broad range of engineering tasks. Because generative design can create many potential outcomes in a fraction of the time it would take the designer to develop just a few, it improves the chances of finding an optimal solution.
Make better use of your most valuable resource: time
Outsourcing repetitive tasks to algorithms can help design and engineering professionals find more time for strategic and fulfilling work. With generative design, the computer essentially acts as an assistant, increasing the amount of work you can accomplish while helping you use your days more strategically.
"From manual drafting to drafting with AutoCAD, you do less work. From AutoCAD to BIM [building information modeling], you do less work—you draw way less to get the same amount. Generative design is kind of that next wave.”
Ben Guler
CTO of AEC tech consultancy EvolveLAB
Be greener
Design and engineering professionals are increasingly committed to developing creations that are more sustainable and resilient. The rapid iteration, sophisticated analysis, and out-of-the-box thinking that generative design enables can help designers and engineers take advantage of proven strategies like passive design, low-carbon materials, and green infrastructure—while inspiring them to develop new kinds of inventions.
“AI is not only revolutionizing the way we design and build but also how we manage resources and reduce our environmental footprint.” 1
Krees De Guia
BillionBricks
Up to
166 metric tons
The amount of CO2 emissions Airbus reduces per aircraft per year through generative design.2
Take advantage of recent tech advances
While generative design has been around for decades, it’s historically been seen as the realm of expert programmers. This is changing rapidly, as dramatic advances in software and hardware make it easier for people without coding experience to jump in.
As software companies develop better, more user-friendly AI applications, and hardware manufacturers release faster, more powerful PCs, complex calculations that would have taken days to run only a few years ago can now be completed in hours.
"A building is such a complex system, with so many different axes of optimization, that it would be a monster to tackle through generative design without computational horsepower. Now, with the advent of hardware that actually makes this feasible, we also have AEC software that starts to take advantage of the power of the hardware.”
Ben Guler
CTO of EvolveLAB
Prepare for future disruptions
The algorithms that make generative design possible are one kind of artificial intelligence, but they’re only a small piece of the AI puzzle.
As AI, the Internet of Things, and other forms of technology become increasingly integrated into the built environment, designers who stay on top of current developments will be well-positioned to thrive.
Z by HP for Generative Design
Demanding generative design workflows require high-performance technology optimized for the software you use. With high-frequency processing power and large memory configurations—Z by HP AI workstations are designed and tested to accelerate advanced AI-driven workflows.
Recommend products for generative design: Z4 Desktop and ZBook Studio
Z by HP for Product Designers & Engineers
From diffusion modeling and 3D modeling to real-time simulations and more, tackle your most complex projects with powerful AI workstations built to handle the most demanding design and engineering workflows.
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Disclaimers
1. BillionBricks, “The Future of Sustainable Construction: Harnessing the Power of Artificial Intelligence,” August 18, 2023, https://billionbricks.org/updates/the-future-of-sustainable-construction-harnessing-the-power-of-artificial-intelligence
2. Autodesk, “Airbus: Reimagining the Future of Air Travel,” accessed January 30, 2024, https://www.autodesk.com/customer-stories/airbus
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