The right solution for your workstyle
Our workstyle research has identified 9 distinct personas of workers in all company sizes. With our persona-specific insights, we can match the right solution to all workstyles.
Frontline and routine workers
Frontline and routine workers need reliable solutions to keep them connected. They need user-friendly solutions that they can trust to help them get the job done.
Frontline pros
These hands-on frontline workers interact with customers, train others, and perform manual, or machine assisted tasks. Communication happens usually via emails and/or audio calls.
Office independents
Office administrative staff handle physical documents and confidential data with a high proportion of focus time. They need easy-to-use tools to help them stay on top of it.
Knowledge workers
Knowledge workers demand both efficiency and control in their solutions. They manage collaborative, conceptual work and split their time between home and the office.
Office collaborator
Office collaborators handle a range of tasks, including content creation, administration, and leadership responsibilities. Their technology needs to be trustworthy and efficient.
Remote collaborators
Remote collaborators thrive in analytical and conceptual tasks. They seek to contribute intellectually to their teams. They mostly work from home and prioritise work-life balance.
Road warriors
Road warriors are mobile professionals that spend substantial time on client sites and traveling. Their main technology needs are portability and extended battery life.
Modern leaders
Modern leaders need technology that looks as good as it performs. They need flexible solutions that can keep them connected with their teams and their customers.
Modern leaders
Modern leaders are hands-on senior professionals who manage a myriad of responsibilities on the move. They are tech-savvy and style-conscious, embodying modern leadership.
Specialised experts
Specialised experts manage demanding tasks that require specific solutions. They need cutting-edge technology that enables their productivity and self-expression.
Tech Experts
Specialised in roles like development, engineering, and data analysis, Tech Experts love tackling complex challenges. They need high-performance solutions to streamline their work.
Resources
The equation for hybrid workplace planning
Discover the building blocks of a better approach to hybrid work planning
Employee research: Perfect hybrid planning
Explore insights from our post-pandemic research to better enable hybrid work
5 considerations for optimising hybrid work
Use insights from our workstyles research to enable hybrid work for employees
Footnotes and disclaimers
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